If new DRM is as intrusive as it has been in the DRM solutions to date…then the incentive to the end user to find ways around them will drive continued illegitimate market activities.
In other words continued failure from everyone’s point of view.
So lesson 2 – Any future DRM watermarking system needs to unobtrusive and transparent to the end user.
In fact I would say that ideally it needs to go further than this and actually look to be openly invited and embraced by the end user.
…and that means we need to create added value for the end user
…to think about what’s in it for them
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