DRM approaches thus far have weakened the content industry… by limiting commercial exploitation …by limiting interoperability

…arguably this has done more damage than any illegal p2p site could have done!

Digital Watermarking is not new as an alternative DRM technology.

…and to date it has demonstrated limited effectiveness.

Primarily because all the players in the market act in their own self interest - driven by a perceived need to protect their market share versus the competition

…the end result - a disorganised approach !

So lesson 1 - Any future DRM watermarking system needs to work across all platforms to be effective in market

lesson 2

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